Mr. Trot 3's Cheon Rok-dam Becomes Model for Gamasot Sundae Gukbap
Cheon Rok-dam (real name Lee Jeong-hee), a contestant from TV Chosun's Mr. Trot 3, has been chosen as the model for the popular gukbap franchise, Gamasot Sundae Gukbap. On April 7, the franchise announced that Cheon Rok-dam, who made his debut in the trot genre through his character in Mr. Trot 3, showcased exceptional talent and charm, earning him a spot in the spotlight. The name Cheon Rok-dam symbolizes a singer who expresses love, romance, and life through music, resonating deeply with the audience due to his authenticity and meaningful messages.
Gamasot Sundae Gukbap began its franchise operations in 2023 and has since expanded to over 60 locations nationwide. Representatives from TV Chosun ENM, which manages Cheon Rok-dam, stated that behind-the-scenes footage and photoshoots will be released on the Gamasot Sundae Gukbap YouTube channel on April 10. Additionally, a signing event will take place at the IFS Franchise Expo on April 11 at 2 PM in Seoul's COEX, where fans can also enjoy a photo zone and a chance to win tickets to the Mr. Trot 3 National Tour Concert on May 17 at the Seongnam Arts Center.
To alleviate the financial burden on franchise owners, the company will cover all costs related to the model fee, photoshoot, and event expenses. They emphasized their commitment to delivering a warm and genuine experience to customers, akin to Cheon Rok-dam's authentic persona.