NEWBEAT Shines Brightly in the K-Pop Scene with Their Debut Album
A new star has emerged in the K-Pop industry: the group NEWBEAT, captivating global fans with their unique charm. On March 24, they released their first full-length album, 'RAW AND RAD', marking their official introduction to the K-Pop world. From the outset, NEWBEAT has prepared a regular album for their debut, showcasing a diverse and distinctive musical universe that announces their arrival as one of the most unique groups in the industry.
Anticipation for NEWBEAT has been building even before their debut, fueled by a series of domestic and international busking tours and high-quality video releases that captured public attention. They engaged fans in their debut preparations through various participatory content, including a 'Monthly Evaluation' where fans provided feedback, fostering a special connection with their audience.
The two pre-release tracks played a significant role in building excitement for their debut. 'JeLLo (힘숨찐)', featuring a unique rap flow over an old-school beat and impressive bass riffs, and 'HICCUPS', known for its catchy hook and distinctive sound, effectively showcased their talents and left a lasting impression.
In 'JeLLo (힘숨찐)', the song illustrates the moment when hidden strength is revealed, while 'HICCUPS' narrates the journey of pushing oneself to the limits, exploring the conflicts and growth that come with challenges, thus completing NEWBEAT's narrative of personal development.
The music videos for the pre-release tracks are also noteworthy. Directed by the renowned Yoon Seung-rim, who has worked with artists like aespa and IVE, the videos feature a star-studded lineup, including directors Kim Gun-woo and Lee Ye-ji, further drawing industry attention.
NEWBEAT's debut was marked by their show 'Drop the NEWBEAT' on Mnet and the M2 YouTube channel, where they showcased their chemistry through various segments like 'Self-Introduction', 'Surprise Camera', and 'Secret Circle JeLLo Finding Race'. They also connected with fans worldwide during their debut showcase '힘숨찐 해부실' on the SBS official YouTube channel, truly living up to the term 'legendary debut'.
Currently, NEWBEAT is actively participating in various music programs, performing their title track 'Flip the Coin' from 'RAW AND RAD'. This song explores the duality of the world from a boy's perspective, reflecting on the positive situations that can be discovered when one flips negativity, temptation, and pain.
Their performances are equally remarkable, with a unique concept featuring horns on their foreheads, leaving a strong impression that aligns with the message of 'Flip the Coin': 'Everything has duality just like me'. NEWBEAT is firmly establishing their individuality and musical identity.
The group's journey continues as they showcase their talents in high-quality live performances across popular YouTube content like 'It's Live', 'Idol Human Theater', 'Minju's Pink Cabinet', and 'Relay Dance', with plans for more web entertainment content to engage with fans.
Fans can also look forward to seeing NEWBEAT at various festivals, including 'KCON JAPAN 2025' and 'Seoul Spring Festa', where they are set to make their mark as the next global sensation. Additionally, they will be performing at the 'Love Some Festival 2025', further heightening excitement around their activities.
NEWBEAT has made a striking entrance into the industry, and their thrilling story is just beginning.
