Hyundai Home Shopping's Mr. Trot 3 Live Show Sells Out Merchandise

Hyundai Home Shopping's unique live shopping event, 'Mr. Trot 3 with Hyundai Home Shopping Top 7 Goods Live Show,' featuring the top contestants from 'Mr. Trot 3' including Kim Yong-bin, Son Bin-ah, and Cheon Rok-dam, has garnered significant attention as a fresh concept in live shopping. The show aired on April 3 at 11:50 PM for about 70 minutes, attracting nearly 5,000 customers who placed orders despite the late hour. A representative from Hyundai Home Shopping stated that the viewership ratings for this broadcast were over 16 times higher than the average for the same time slot in the first quarter, making it the top-rated home shopping program during that period.

Despite not being a prime shopping time, the show drew a large audience, leading to an unprecedented volume of orders that sold out all available merchandise, surpassing sales targets. The initial concept of the show was to unveil a special edition of official merchandise for the top 7 contestants of 'Mr. Trot 3.' Hyundai Home Shopping aimed to create a new broadcasting format that showcased both the products and the charm of the contestants, which the top 7 eagerly participated in.

The merchandise revealed during the broadcast included a 200-page photo book, a set of seven coasters, a merchandise box, a CD with 14 competition songs, a set of seven pin buttons, a set of seven credit card stickers, an acrylic keyring, a poster, a set of seven postcards, and a set of 14 photo cards, totaling ten items in one package. Unlike typical albums where photo cards are randomly included, this merchandise set allowed fans to choose specific items like posters and keyrings, creating a personalized 'OOO Goods Package.'

The live show featured all top 7 members, except for Nam Seung-min, who is currently serving in the military. They shared behind-the-scenes stories and performed live, giving the event a talk concert vibe. The atmosphere broke away from traditional product presentations, creating a casual and engaging environment that highlighted the camaraderie and playful nature of the contestants.

During a Q&A segment led by professional hosts, Kim Yong-bin shared that he received nearly 4,000 congratulatory messages after the competition, while fellow contestant Choi Jae-myung expressed his newfound interest in dance. The top 7 also performed new songs, including Kim Yong-bin's 'Gold Spoon,' Son Bin-ah's 'Thank You,' and Cheon Rok-dam's rendition of 'Donghae-mul-gwa Baekdusan-i,' satisfying fans' anticipation for their new music.

Kim Yong-bin, who was named the sales king of the event, showcased his unique charm, which has been recognized as a new type of entertainment character by veteran entertainer Lee Kyung-kyu. His humorous and unpredictable personality shone through during the live broadcast, especially during a 30-second promotional segment where he humorously pleaded for sales with a prayer-like gesture.

The 'Mr. Trot 3 with Hyundai Home Shopping Top 7 Goods Live Show' is set to return for another live broadcast on April 17 at 8:40 PM, promising more exciting content and merchandise for fans.