Hyundai Home Shopping Achieves Top Ratings with 'Mr. Trot 3' Live Show
Hyundai Home Shopping has made waves with its unique live shopping broadcast, 'Mr. Trot 3 with Hyundai Home Shopping Top 7 Goods Live Show,' featuring the top seven contestants from the popular show 'Mr. Trot 3,' including Kim Yong-bin, Son Bin-ah, and Cheon Rok-dam. The show aired on April 3 at 11:50 PM and lasted for about 70 minutes, attracting nearly 5,000 customers who placed orders despite the late hour. A representative from Hyundai Home Shopping stated that the viewership ratings for this broadcast were over 16 times higher than the average for the same time slot in the first quarter, making it the top-rated home shopping program during that period.
Even though the broadcast was not during a prime shopping time, it drew a significant audience. The representative added that the demand was unusually high for that time, leading to a complete sell-out of all prepared items and exceeding sales targets.
In the past, home shopping has been used as a promotional platform, with artists like Lucid Fall selling their own produce alongside albums, and actress Kim Hee-sun promoting her new drama. Recently, celebrities like So Yu have transitioned into hosting roles, showcasing beauty, fashion, and interior trends through mobile live broadcasts, expanding the home shopping audience. However, the combination of a talk show format with live performances and merchandise sales in this 'talk concert' style is a refreshing approach that has garnered positive reactions.
The initial concept for the 'Mr. Trot 3 with Hyundai Home Shopping Top 7 Goods Live Show' was to unveil a special edition of official merchandise for the top seven contestants. Hyundai Home Shopping aimed to create a new broadcasting format that showcased both the products and the charm of the contestants, which the Top 7 enthusiastically embraced by participating in the live show.
The merchandise revealed during the broadcast included a 200-page photo book, a set of seven coasters, a merchandise box, a CD with 14 competition songs, a set of seven pin buttons, a set of seven credit card stickers, an acrylic keyring, a poster, a set of seven postcards, and a set of 14 photo cards, totaling ten items in one package. Unlike typical album purchases where photo cards are randomly included, this merchandise set allows fans to choose specific items like posters and keyrings of their favorite artists, creating a personalized 'OOO Goods Package.'
During the 'Goods Live Show,' the Top 7 members, excluding Nam Seung-min who is currently serving in the military, engaged in behind-the-scenes discussions and live performances, giving the event a feel akin to a 'Mr. Trot 3 Talk Concert.' The atmosphere broke away from traditional product presentations, creating a lively and interactive environment that showcased the camaraderie and playful nature of the Top 7 members.
The show also featured a Q&A segment led by professional hosts, adding a talk show vibe. Kim Yong-bin shared that he received nearly 4,000 congratulatory messages after the competition, expressing surprise at how many people managed to contact him. Choi Jae-myung, a college student majoring in traditional Korean music, revealed his newfound interest in dance, demonstrating some moves during the show. He previously received positive feedback for his lively performance of 'I Loved Only You' during the competition.
The Top 7 also performed new songs, including Kim Yong-bin's 'Golden Spoon,' Son Bin-ah's 'Thank You,' and Cheon Rok-dam's 'Donghae Water and Baekdu Mountain,' quenching fans' thirst for new music.
Kim Yong-bin's ability to attract fans was a highlight of the show. He previously showcased his unique comedic talent on 'Mr. Trot 3 TOP7 Begins,' earning recognition as a 'new concept entertainment character' by veteran entertainer Lee Kyung-kyu. His unpredictable charm shone through during the live broadcast.
A notable segment was the '30-second sales pitch,' where Kim Yong-bin, initially shy, humorously pleaded, 'Please help us sell this. I pray for it. I love you,' creating a light-hearted moment that had everyone laughing.
Kim Yong-bin also performed the legendary mission song 'Thinking of You' as a special stage for being the top seller. The other members joined him, recreating a memorable moment from the competition where they sat and stood in sync with his heartfelt performance, adding a comedic twist.
The 'Hyundai Home Shopping X Mr. Trot 3' 'Top 7 Goods Live Show' is set to air again live on April 17 at 8:40 PM, promising more exciting content for fans.
