K-Pop Group Kiss of Life Issues Apology Over Racial Controversy

K-pop group Kiss of Life has publicly apologized following a racial controversy stemming from their birthday content released on April 2. Their agency, S2 Entertainment, acknowledged the use of expressions and styles that perpetuated stereotypes of a specific race. In their statement, they explained that the content was intended to reflect an old-school hip-hop style, which they aimed to respect and celebrate. However, they admitted that they did not fully recognize how it could reinforce racial stereotypes. The agency expressed sincere apologies to anyone who felt uncomfortable due to this oversight. They also mentioned that the members are taking the matter seriously and will approach cultural elements with greater caution and respect in the future. As a result, all related content will be removed. The controversy arose during a live broadcast celebrating member Julie's birthday, where the group adopted hip-hop styles and mimicked African American vernacular, leading to accusations of racism.