TREASURE Kicks Off First North American Tour with Exciting Promotions
K-pop group TREASURE is set to make a significant impact in the North American music scene as they embark on their first-ever tour in the region. The group will launch their 'TREASURE 2025 FIRST US TOUR [SPECIAL MOMENT]' with a concert on April 6 at the Paramount in Brooklyn, New York. Following this, they will perform in Washington D.C., Oakland, and Los Angeles, engaging with fans across the continent.
This tour marks TREASURE's debut in the United States, a key market in the global music industry. Having established a strong international presence through extensive Asian tours and fan meetings, the group is well-prepared to showcase their unique stage presence, which was recently highlighted during their concert in Seoul.
In addition to their live performances, TREASURE has planned a series of promotional activities both online and offline. They will appear on the popular American music program MTV Fresh Out Live on April 18, where they will perform their title track 'YELLOW' from their special mini-album [PLEASURE].
The group will also participate in events like the Grammy Museum's Global Spin Live and the LA Dodgers' Korean Heritage Night, which will allow them to connect with audiences through their dynamic live performances. Furthermore, TREASURE will engage with fans through various radio shows and YouTube content, including Sirius-XM.
With a packed schedule that spans multiple major platforms, TREASURE is set to strengthen their connection with local fans and music enthusiasts. Their first visit to the U.S. is filled with activities that will showcase their diverse talents, promising to elevate their global popularity even further.
TREASURE recently kicked off their [SPECIAL MOMENT] tour with a spectacular three-day concert at Kyung Hee University's Peace Hall in Seoul from March 28 to 30. After their North American tour, they will head to Japan, visiting cities such as Hyogo, Aichi, Fukuoka, and Saitama, as part of a global fan concert tour that includes 17 shows across nine cities.
