Exploring the Trend of Ear Aesthetics in Korea

In discussions about facial features, ears have often been overlooked. Phrases like, "I met someone, and their ear shape didn't match my ideal," are rarely heard. However, this trend is changing.

Recently, a new product known as 'ear tape' has emerged, claiming to enhance the appearance of ears. This tape is used to secure the ear in a more upright position, similar to how double eyelid tape is used. Dubbed 'fairy ear tape' or 'lying ear correction stickers,' it has gained popularity among young people who are conscious of their looks.

More individuals are now paying attention to ear shapes, opting for fillers and even cosmetic surgery to achieve their desired look. In the past, prominent ears were often referred to as 'donkey ears' and were sometimes seen as needing correction. While there is no strict definition, ears that protrude more than 2 cm from the head were often labeled as such, deemed aesthetically unpleasing.

Today, however, there is a growing effort to achieve the 'perfect' ear. Reviews for ear tape products can reach nearly 5,000, and procedures are becoming more common. Some individuals are opting for fillers to add volume to their ears, while others are undergoing surgeries that involve inserting thin implants behind the ear. According to data from the cosmetic procedure platform, BarbieTalk, searches for 'ear fillers' surged by over 1,200% from December of last year to February of this year.

The younger generation's interest in ear aesthetics stems from the belief that visible ears create a youthful appearance. Ears that protrude slightly can make the face appear narrower and more oval, contributing to a youthful look. Conversely, flat ears can make the face seem more two-dimensional.

When hair is tied back, prominent ears are often described as 'fairy-like' or 'cute.' With idols like Jang Won-young and Haerin being seen as icons of 'fairy ears,' even elementary school students are starting to consider their ear shapes. Some parents have shared their experiences, stating, "I bought it because my child wanted it," or, "I will try it first and recommend it to my child if it's safe."

Experts caution against reckless attempts at correction or procedures. Ear tape can cause rashes or itching due to its adhesive components. The New York Post has quoted cosmetic and dermatology specialists warning that while requests to replicate K-pop idol ear shapes are increasing, ear fillers can be risky. They caution that if a needle accidentally punctures a blood vessel during the procedure, it could lead to complications like hematomas in the ear.

Ultimately, just as protruding ears were once seen as needing correction, it remains uncertain when this trend will fade. This is especially true for those who have faced similar struggles, such as someone who recalls, "In the past, when my passport photo required my ears to be visible, I had to take a side photo to have them digitally added. I can finally let go of that regret now."