Film 'Lobby' Premieres Today, Topping Box Office Pre-Sales
The highly anticipated film 'Lobby' has officially premiered today, April 2. As of this morning, it has secured the top spot in pre-sales for newly released films, alongside 'Victory', marking the beginning of a vibrant spring for Korean cinema.
Just three days prior to its release, 'Lobby' achieved the highest pre-sale rate among all films, and it continues to lead the pre-sales for films debuting in the first week of April. Critics, including renowned film reviewer Lee Dong-jin, have praised 'Lobby' for its rare ensemble of major stars in Korean cinema and highlighted the growth of actor-director Ha Jung-woo, contributing to the film's explosive word-of-mouth buzz.
Audience screenings and VIP previews have generated enthusiastic responses, with viewers commenting on the film's humor, calling it "incredibly fun! I hope to see more comedies like this," and noting how the rapid-fire dialogue made the time fly by. Many have also remarked on the strong appeal of the characters, particularly praising Lee Dong-hwi's comedic performance, and applauding the cast's exceptional acting skills.
Currently, 'Lobby' is in a tight race for box office supremacy with 'Victory'. The two films feature Ha Jung-woo and Lee Byung-hun, who previously collaborated in 'Ashfall', making their joint return to theaters this spring particularly noteworthy. Fans are eager to see if the camaraderie between these two leading actors can bring a warm spring to the box office.
The plot of 'Lobby' follows Chang-wook (played by Ha Jung-woo), a startup CEO who knows little beyond research, as he embarks on his first-ever lobbying golf game to secure a 4 trillion won national project. The film is currently enjoying a successful run in theaters.
