BTOB's Pop-Up Store 'Freshory: Laundry Lab' Concludes Successfully

The pop-up store 'BTOB X B'BE FRIENDS POP-UP 'Freshory: Laundry Lab'' featuring BTOB members Seo Eunkwang, Lee Minhyuk, Im Hyunsik, and Peniel has successfully wrapped up after two weeks of operation. Launched on March 20 at the Iconic Zone on the basement level of Hyundai Department Store in Seoul, the event attracted significant attention from global fans and concluded on April 2.

This pop-up was a collaborative project based on the development of BTOB's official characters, in partnership with the women-led social enterprise Kkotmari Cooperative and clean tech leader Cheongse's Youth Life. It showcased limited-edition products such as laundry detergents, soaps, and hand soaps. Additionally, various items featuring character designs unique to each member were available, along with fan events that generated enthusiastic responses.

For two weeks, the pop-up store saw a continuous stream of visitors, with even department store customers showing great interest, leading to bustling crowds on both weekends and weekdays.

On March 26, members Lee Minhyuk, Im Hyunsik, and Peniel made a surprise visit to the pop-up store. They engaged with fans by stamping event cards, leaving comments, printing on T-shirts, and purchasing merchandise, which heightened the excitement of the event.

The members' handwritten notes scattered throughout the store added an extra layer of enjoyment for visitors, making the experience even more memorable.

In response to the enthusiastic support from global fans, BTOB Company plans to launch online sales of the merchandise featured at the pop-up store.

Meanwhile, BTOB successfully concluded their fan concert '3,2,1 GO! MELympic' held from March 21 to 23 at the Olympic Hall in Olympic Park, Seoul. They will continue their tour with upcoming performances in Taipei on April 12, Kuala Lumpur on April 19, and Hong Kong on April 25 and 26, followed by a show in Macau on May 10.