ZEROBASEONE to Host Major Popup Store for 'BLUE PARADISE' Album

K-pop sensation ZEROBASEONE (성한빈, 김지웅, 장하오, 석매튜, 김태래, 리키, 김규빈, 박건욱, 한유진) is set to launch a large-scale popup store from February 21 to March 6 at the Sounds Forest on the 5th floor of The Hyundai Seoul. This event marks the first time a K-pop boy group has held a popup store at this venue.

The popup store celebrates the release of their fifth mini album, 'BLUE PARADISE (블루 파라다이스)', and will be designed to reflect the album's concept. Visitors can embark on a journey to discover 'BLUE PARADISE' through mobile mission content, a gaming zone, and a mirror zone, while also enjoying the album in a dedicated music zone.

Highlighting the experience will be 'THE FOREST', a large fountain installation inspired by the track poster of the title song 'BLUE (블루)', and a 'MEDIA WALL' showcasing the music video and portraits of all nine members. Fans can also look forward to a merchandise shop featuring various ZEROBASEONE items, which is expected to generate significant excitement.

Pre-reservations for the popup will open on February 19 exclusively for the official fan club 'ZEROSE (제로즈)', with plans for global events to connect with fans from various countries in the future.

Additionally, ZEROBASEONE will make their highly anticipated comeback on February 24 at 6 PM, releasing 'BLUE PARADISE' across all major music platforms. The group has made history by achieving 'million seller' status with their first four albums, solidifying their unique position in K-pop.