Virtual Artist Naevis Unveils New Song at SM Town 30th Anniversary Concert

January 12, 2025
Virtual Artist Naevis Unveils New Song at SM Town 30th Anniversary Concert

Virtual singer Naevis made her debut by unveiling a new song titled 'Sensitive' during the 'SM Town Live 2025 [The Culture, The Future] in Seoul' concert held on January 12 at the Gocheok Sky Dome. This concert celebrated the 30th anniversary of SM Entertainment, showcasing the rich musical heritage the company has built over three decades, which has laid the foundation for the global K-pop phenomenon. The event featured not only SM artists but also 25 trainees and artists from SM's affiliated labels, generating significant anticipation.

Naevis, SM's first virtual artist, was introduced alongside the debut of aespa in November 2020, becoming known as a supporting character in aespa's 'KWANGYA' universe. She has previously contributed to aespa's mini-album 'Welcome to My World' and performed at their second solo concert.

Having gained a physical form from the digital world of KWANGYA, Naevis officially debuted with the release of 'Sensitive,' which is set to be released in the first half of the year. As a new intellectual property for SM, there is keen interest in whether Naevis will continue to lead the K-pop market with her unique and sensitive planning skills.

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