TWICE Set to Return with New Mini Album 'STRATEGY'

K-pop sensation TWICE is gearing up for their comeback with the release of their 14th mini album titled 'STRATEGY' on December 6. To build anticipation, the group has shared a sneak peek video featuring highlights from all tracks on the album, including the title song 'Strategy (feat. Megan Thee Stallion)' and the track 'Magical'. Released on November 30 at midnight, the video showcases snippets of seven captivating songs, including 'Kiss My Troubles Away', 'Like It Like It', 'Sweetest Obsession', 'Keeper', and 'Magical'.

The title track 'Strategy (feat. Megan Thee Stallion)' is co-written by British songwriters Boy Matthews and Cleo Thighe, with production by earattack, who previously worked on TWICE's hits 'Moonlight Sunrise' and 'One Spark'. The album also features contributions from renowned artists like Lauren Aquilina, Ryan Marrone, Sofia Quinn, Xansei, Lauren LaRue, and Gingerbread.

As part of their promotional efforts, TWICE has been actively engaging with fans. A pop-up store in Los Angeles on November 23-24 was a massive success, selling out quickly. Additionally, an online meet-and-greet on the global platform Roblox attracted over 33,000 simultaneous viewers and recorded around 300,000 visits, highlighting their global popularity. On November 21, TWICE made history as the first K-pop artist to perform on 'Amazon Music Live', achieving record viewership for the platform.

Fans can look forward to the official release of 'STRATEGY' and its title track 'Strategy (feat. Megan Thee Stallion)' on December 6 at 2 PM KST, which is midnight EST.