tvN's Variety Shows Dominate Ratings and Popularity in 2024

In 2024, tvN's variety shows have achieved remarkable success, not only generating significant buzz but also securing the top spot in target ratings across all channels. Programs like You Quiz on the Block (유 퀴즈 온 더 블럭), the recently concluded Backpacker 2 (백패커2), Seo Jin's Restaurant 2 (서진이네2), and Three Meals a Day: Light (삼시세끼 Light) have solidified their status as mega IPs, contributing to impressive viewership numbers. New entries such as Iron Girl Group (무쇠소녀단), which has been praised for its genuine emotional content, and Sister's Direct Delivery (언니네 산지직송), known for its wholesome humor, have also added fresh and diverse entertainment options, achieving significant success.

In prime time, tvN's variety content has led the 2049 target ratings, a key metric for advertisers, ranking first among all channels. Shows like Three Meals a Day: Light, Seo Jin's Restaurant 2, Genius Businessman Baek (장사천재 백사장2), You Quiz on the Block, and Unexpected Business 3 (어쩌다 사장3) have garnered immense popularity, driving the channel's ratings to new heights. The household ratings have also seen a remarkable increase, achieving approximately 119% growth compared to the same period last year.

Viewer engagement has been equally enthusiastic, with digital views of tvN's variety content surpassing 5 billion, highlighting its popularity. According to Good Data Corporation's weekly rankings, tvN's shows have consistently ranked in the top 10 of the TV-OTT non-drama category, with a total of 75 entries in 2024, the highest among all broadcasters and OTT platforms. Additionally, cast members from tvN and tvN STORY shows have made 95 appearances in the top 10 of the TV-OTT non-drama cast popularity rankings, with 18 individuals achieving the number one spot, making tvN the channel with the most popular variety show cast members.

The global reach of tvN's content is also noteworthy. Seo Jin's Restaurant 2 has topped the charts in nine countries and regions worldwide and has made it to the top 10 in 17 countries. Apartment 404 (아파트404) has also entered the top 10 in 23 regions. Unexpected Business 3 has proven its global appeal by ranking first in the TV show category in Hong Kong, Taiwan, and Singapore. Shows like You Quiz on the Block and Amazing Saturday (놀라운 토요일) have been remade in Vietnam, while Love in Transition (환승연애) has seen two seasons remade in Japan, achieving the top spot in daily TV shows. Furthermore, The Genius (더 지니어스) is set to be remade by ITV in the UK in 2025.

With over ten new variety shows launched this year, tvN plans to continue its momentum into 2025 with new programs, including one featuring Chef Edward Lee. The channel also aims to introduce spin-offs of popular shows like Kong Kong Pat Pat (콩콩팥팥) and new seasons of Genius Businessman Baek, Sister's Direct Delivery, and other sports-themed variety shows, promising endless entertainment for viewers.