Trot Shows Dominate Entertainment Brand Reputation Rankings

In the latest entertainment brand reputation rankings, the trot shows Mister Trot 3 (미스터트롯3) and Current King of Trot 2 (현역가왕2) have claimed the top two spots, surpassing the popular reality show I Live Alone (나 혼자 산다). According to the Korea Corporate Reputation Research Institute, the analysis of big data for January 2025 revealed that Mister Trot 3 secured first place, followed by Current King of Trot 2 in second, and I Live Alone in third.

The top 30 entertainment programs for January 2025 include: Mister Trot 3, Current King of Trot 2, I Live Alone, Running Man (런닝맨), My Little Old Boy (미운 우리 새끼), You Quiz on the Block (유퀴즈 온더블럭), 1 Night 2 Days (1박 2일), Divorce Counseling Camp (이혼 숙려 캠프), Please Take Care of My Refrigerator (냉장고를 부탁해), Strongest Baseball (최강야구), Radio Star (라디오스타), Immortal Songs (불후의 명곡), National Singing Contest (전국노래자랑), Finland Roommate (핀란드 셋방살이), Same Bed, Different Dreams (동상이몽), How Do You Play? (놀면 뭐하니), King of Mask Singer (복면가왕), Amazing Saturday (놀라운 토요일), The Return of Superman (슈퍼맨이 돌아왔다), I Am Solo (나는 솔로), The Bride's Class (신랑수업), The Hilarious Ones (골 때리는 그녀들), Outside the Tent is Europe (텐트 밖은 유럽), TV Animal Farm (TV 동물농장), Whenever You Have Time (틈만나면), Knowing Bros (아는 형님), K-Pop Stage (가요무대), All-Seeing Companion (전지적 참견 시점), Gag Concert (개그콘서트), and Can We Love Now? (이젠 사랑할 수 있을까).

Mister Trot 3 achieved a brand reputation index of 7,374,191, with participation, media, communication, community, and viewing indices of 1,261,518, 1,704,785, 1,303,675, 1,510,185, and 1,594,027, respectively. Current King of Trot 2 followed with a brand reputation index of 6,647,551, marking a significant increase of 116.73% from December's index of 3,067,134.

I Live Alone also saw an increase, with a brand reputation index of 6,224,337, up 11.21% from December's 5,597,000. Running Man and My Little Old Boy ranked fourth and fifth, respectively, with brand reputation indices of 4,273,903 and 4,228,718, both showing increases from the previous month.

Korea Corporate Reputation Research Institute's CEO, Koo Chang-hwan, noted that the analysis of the entertainment program brand reputation for January 2025 showed a 5.95% increase in big data compared to December 2024. The detailed analysis indicated an 11.42% rise in brand participation, a 29.88% increase in brand issues, a 10.34% decrease in brand communication, a 5.76% rise in brand spread, and a 2.54% increase in brand consumption.

The link analysis for Mister Trot 3 highlighted terms such as 'compete' and 'intense,' while keyword analysis revealed 'blind,' 'all heart,' and 'trot king' as prominent. The positive sentiment ratio was analyzed at 89.54%. The study analyzed 103,867,865 pieces of big data from January 5, 2025, focusing on 50 beloved entertainment programs, reflecting a growing interest in these shows.