TREASURE's Special Mini Album [PLEASURE] Pop-Up Store Concludes Successfully

5 hours ago
TREASURE's Special Mini Album [PLEASURE] Pop-Up Store Concludes Successfully

The pop-up store celebrating the release of TREASURE's special mini album [PLEASURE] has wrapped up successfully. According to YG Entertainment, the event titled 'TREASURE POP-UP: My PLEASURE from TREASURE' took place from March 8 to March 14 at DRC Hongdae in Mapo, Seoul, attracting significant attention from fans with daily open runs from the very first day.

The pop-up featured a warm and cozy exhibition space, a photo zone replicating the set of the title track 'YELLOW' music video, and a photo booth where fans could take pictures with limited-edition frames. The event offered a variety of engaging activities for fans.

Members of TREASURE actively participated by providing voice messages in the listening zone and audio guides in the artist exhibition area, enhancing the experience for attendees. Fans enjoyed discovering messages left by the members throughout the pop-up store, adding an element of fun to their visit.

The pop-up store has also been successfully running in Tokyo, Japan, since March 7. Starting March 20, it will continue in Osaka at the HEP FIVE complex under the name 'YELLOW in SPECIAL MINI ALBUM [PLEASURE] POP-UP STORE.'

TREASURE has been receiving praise for capturing youthful energy and has maintained its popularity, topping the Circle Chart in its comeback week. The special mini album [PLEASURE] achieved first place in the album and retail album category on the Circle Chart for the 10th week (March 2 to March 8, 2025), with total sales of 612,398 copies.

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