Top Soju Launches Ahead of 'Soju War' Movie Release

This summer's cinematic season kicks off with the film 'Soju War' (소주전쟁), which features the iconic soju brand 'Top Soju' (탑소주) set to officially launch on May 21, 2025. In the movie, 'Top Soju' serves as a crucial link between the two contrasting characters, Jong-rok (유해진) and In-beom (이제훈).
'Top Soju' is a new product from the National Treasure Group, introduced in the film, and is described by In-beom as 'smooth and fresh' after his first tasting at the factory. Produced in collaboration with Bohae Brewery, this soju will be available in a unique 360ml bottle featuring the film's distinctive label design, showcasing the two lead actors. The soju has an alcohol content of 15 degrees.
The launch of 'Top Soju' marks a bold new initiative by Bohae Brewery, following their promotional efforts for the film 'Taxi Driver' (택시운전사). As a product from the top-selling soju brand in South Korea, 'Top Soju' will be available at convenience stores across the Seoul metropolitan area. More details about the release will be shared on Showbox's official social media channels.
Meanwhile, 'Soju War' tells the story set during the 1997 IMF financial crisis, focusing on Jong-rok, a finance director whose life revolves around the soju company, and In-beom, an employee of a global investment firm who is solely focused on results. The film is set to hit theaters nationwide on May 30, 2025.