TITAN CONTENT's AtHeart Garners Global Attention Ahead of Debut

TITAN CONTENT, a prominent global K-POP company, is generating significant buzz with its first girl group, AtHeart (앳하트), even before their official debut, hinting at the emergence of a major global star. On March 14, the company released AtHeart's pre-debut music film 'Good Girl (AtHeart)' on their official YouTube channel. The film, featuring catchy music and the members' fresh visuals, surpassed 1 million views within less than a day and has now exceeded 2.25 million views as of 9 AM today. This remarkable achievement for an unlaunched rookie group underscores the worldwide interest in AtHeart.

The pre-debut music film has attracted attention for its unique blend of modern and retro aesthetics. Each of the seven members is showcased alongside dog characters, employing innovative directing techniques that have received positive feedback. Fans from Korea, Japan, Southeast Asia, and the United States have expressed their excitement, with comments like "The high school vibe combined with stunning visuals is captivating," "This group is bound to make a big impact," and "The addictive dopamine levels are off the charts!"

Additionally, on March 15, The Hollywood Reporter published an interview highlighting TITAN's CEO, Kang Jeong-a, in celebration of International Women's Day. The publication recognized her as a pioneering female leader in the industry, credited with establishing the essential casting, training, and producing systems that have birthed numerous global stars and propelled the internationalization of K-POP.

In the interview, Kang Jeong-a expressed her commitment to leading the global K-POP industry dynamically alongside TITAN, while The Hollywood Reporter noted the global growth potential of AtHeart, the first artist she has produced.

AtHeart is set to debut in July and will release the audio for their pre-debut track 'Good Girl (AtHeart)' in May. The song is characterized by a hyperpop vibe, featuring energetic beats, unique distorted synthesizer sounds, and bold vocals from each member, all combined into an addictive melody and hook.