Tiffany & Co. Launches 'House of Icons' Pop-Up Store in Seoul

Tiffany & Co., the renowned jewelry house with a legacy spanning 187 years, has unveiled its 'Tiffany House of Icons' pop-up store at the Lotte Department Store Avenue L in Jamsil, Seoul, on December 13. This pop-up will be open until February 16, 2024, operating from 10:30 AM to 8:00 PM from Monday to Thursday, and extending to 8:30 PM on Fridays and weekends.

To celebrate the opening, a star-studded event featured appearances by celebrities including Miyao Ella, My Q, Kim Da Mi, Rowoon, Jung Yu Mi, Kim Na Young, Kim Young Dae, Ko Hyun Jung, and ENHYPEN's Jake and Sunghoon. Attendees showcased their unique styles while exploring the Tiffany Icon collection.

The pop-up store is designed with a 'Winter Wonderland' theme, inspired by a starry night sky. Visitors can experience the enchanting Tiffany Blue alongside sparkling jewels that resemble stars in the dark winter night.

At the center of the pop-up, a striking piece inspired by the legendary designer Jean Schlumberger's iconic 'Bird on a Rock' collection greets guests. First introduced in 1965, 'Bird on a Rock' continues to be celebrated for its modern and sophisticated design.

The 'Tiffany House of Icons' features a variety of signature jewelry pieces that reflect the brand's rich history and craftsmanship, including Tiffany T, Tiffany Hardware, Tiffany Notes, and Tiffany Lock. Notably, the Jean Schlumberger by Tiffany Sixteen Stone Ring, which showcases cross-stitch details inspired by textile heritage, is also on display.

Visitors can access the pop-up store either by visiting in person or by making a reservation through the official Tiffany website.