THE BOYZ Set to Launch New Fan Platform Amidst Global Popularity

K-pop group THE BOYZ is already enjoying immense global popularity even before the official launch of their fan platform. On December 18, their agency, 1theK, announced the opening of the fan platform 'fromm' on Wonderwall, signaling an exciting new chapter for the group.
On December 16 at midnight, THE BOYZ revealed their first profile photo since joining 1theK through the fromm channel, marking the start of their full group activities. The upload attracted a massive influx of users, causing temporary server overload, which prompted fromm to apologize to users, highlighting the intense interest in THE BOYZ's new beginning.
Today, December 18, the fromm channel and messaging service will officially open, allowing for more active communication between THE BOYZ and their fans. The group aims to share previously unseen photos and personal stories in real-time, demonstrating their commitment to connecting closely with their supporters. With the recent news of all members transferring to 1theK, both the agency and the artists are focusing on enhancing their 'fan-centric business' model, making this fromm service a promising starting point for a fan-first approach.
Debuting in 2017 with their first album 'THE FIRST', THE BOYZ has steadily grown their discography with numerous releases, including 'CHASE', 'THRILL-ING', 'MAVERICK', and 'BE AWARE'. Their latest mini-album, '導火線' (Fuse), released in October, marked their third half-million seller, proving their ongoing popularity. With the recent transition to 1theK, anticipation for their full group activities is at an all-time high.
The fromm service will have an early bird opening at 12 PM and an official launch at 4 PM today, December 18.
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