Stray Kids Unveils New Album '合 (HOP)' with Exciting Promotions

Stray Kids is set to enrich the end of the year with a variety of promotions surrounding their new album '合 (HOP)' (HOP). The group releases their innovative album SKZHOP HIPTAPE and the title track 'Walkin On Water' today, December 13. On December 12, they teased fans by sharing a promotional schedule on their official social media channels, generating excitement.

According to the diary-style image, Stray Kids will perform at the '2024 Billboard Music Awards' at 10 AM KST, marking their presence as nominees and performers for the second consecutive year. An hour before the album release, they will engage with fans through a countdown live session at 1 PM KST. From December 14 to 22, they will host a pop-up store titled 'Stray Kids '合 (HOP)' POP-UP STORE'. Additionally, their ongoing world tour, 'Stray Kids World Tour <DOMINO>', will feature concerts in Bangkok and Jakarta on December 14 and 21, respectively.

The SKZHOP HIPTAPE combines the initials of Stray Kids, 'SKZ', with hip-hop, presenting a new genre that is uniquely theirs. The album includes 12 tracks, featuring the title song 'Walkin On Water', 'Bounce Back', 'U (Feat. TABLO)', 'Walkin On Water (HIP Ver.)', and solo stage songs from all eight members showcased during the new world tour. The group's production team, 3RACHA, consisting of Bang Chan, Changbin, and Han, led the songwriting efforts.

On December 12 at 11 PM, they released short-form content on their official social media, highlighting their cool charisma with expressions and gestures that matched the old-school hip-hop vibe of the title track, building anticipation for the full song.

Stray Kids has established a remarkable presence in the global music scene. Since the release of their mini-album 'ODDINARY' in March 2022, they have achieved five consecutive number-one albums on the Billboard 200, including 'MAXIDENT', their third studio album '★★★★★ (5-STAR)', '樂-STAR', and 'ATE', which was released in July. They have also made their mark on the Billboard Hot 100 chart with tracks like '락 (樂)', 'Lose My Breath (Feat. Charlie Puth)', and 'Chk Chk Boom', marking their third entry on the chart. With '合 (HOP)', Stray Kids aims to solidify their unique genre and continue their impressive journey as global top artists.

Fans can listen to Stray Kids' new album SKZHOP HIPTAPE '合 (HOP)' and the title track 'Walkin On Water' starting at 2 PM KST (midnight EST) on various music streaming platforms.