Stray Kids Shine as Global Fashion Ambassadors

The popular K-pop group Stray Kids is making waves in the global fashion scene as both individual and collective brand ambassadors. Since August 2023, they have been serving as global ambassadors for Tommy Hilfiger. Their attendance at the '2024 Met Gala' in May 2023 marked them as the first K-pop group to grace the event, where they donned outfits that perfectly matched the dress code 'Garden of Time' in the brand's signature red, white, and blue palette. The group showcased their charisma on the red carpet, dramatically removing their overcoats to the delight of photographers.

Stray Kids effectively embody the brand's aesthetic in the Tommy Hilfiger 24FW season campaign, radiating youthfulness, confidence, and passion against the backdrop of New York's skyline. The brand has expressed its unique affection for Stray Kids, stating that their iconic style serves as a constant source of inspiration.

Leader Bang Chan has also begun the year as a brand ambassador for the luxury fashion house Fendi. Their connection started when he attended the 'Fendi 2025 Spring-Summer Men's Collection Fashion Show' as a front-row guest in Milan last June. Bang Chan has been seen wearing Fendi outfits during their extensive world tour 'dominATE' and at major music festivals like 'I-Days Milan 2024' and 'BST Hyde Park 2024'. Recently, he graced the cover of a fashion magazine, showcasing his multifaceted charm.

Hyunjin is making a significant impact as a global ambassador for Versace. Since his appointment in July 2023, he has appeared in various fashion magazine spreads, captivating audiences with his style. He attended the 'Versace 2024 Fall-Winter Collection' in Milan last February, impressing with his sleek all-black ensemble. He was also recognized as one of the most notable participants by global influencer marketing platforms and was named the celebrity with the highest engagement rate by Vogue Business. In September 2024, he will join Cartier as an ambassador, further solidifying his presence in the fashion world.

Felix has been a standout as the house ambassador for Louis Vuitton since August 2023. He attended the 'Louis Vuitton 2023 Pre-Fall Women's Fashion Show' in Seoul and the '2024 Cruise Fashion Show' in Italy. Notably, he walked the runway as a model for the 'Louis Vuitton 2024 Fall-Winter Women's Fashion Show' in Paris, where he showcased a powerful and professional charisma. He has been spotted incorporating Louis Vuitton items into his everyday style and performances, including at 'Lollapalooza Paris' in 2023.

The youngest member, I.N, has embarked on his journey as a brand ambassador for the Italian luxury brand Bottega Veneta. With his exceptional fashion sense and artistic talents in singing, performing, songwriting, and composing, I.N is expected to perfectly embody the brand's core values of excellence and innovative creativity. He attended Bottega Veneta's '25 Summer Collection Fashion Show' in Milan in September 2024 alongside A$AP Rocky and Kendall Jenner, and his striking visuals have garnered enthusiastic responses from fans.

As Stray Kids continues to dominate both the music and global fashion industries, they are set to elevate their status even further in the new year. They will hold their fifth official fan meeting 'SKZ 5'CLOCK' at the Inspire Arena in Incheon from February 14 to 16, and will embark on a large-scale stadium tour across Latin America, North America, and Europe starting in March, with 20 shows planned.