Stray Kids Launches 'HOP' Pop-Up Store Celebrating New Album

Stray Kids is set to open a pop-up store today, December 14, to celebrate the release of their new album '합 (HOP)'. The event will run until December 22 at the historic Huigyeomjae in Jongno-gu, Seoul. This pop-up store marks the debut of their innovative album format, SKZHOP HIPTAPE, featuring the first installment titled '합 (HOP)'.

The pop-up store captures the essence of the music video for their new track 'Walkin On Water' (워킨 온 워터), blending traditional and modern elements. The space is designed with a harmonious arrangement of objects like vehicles and speakers, creating a unique atmosphere that reflects both heritage and contemporary style, especially significant as it takes place in a designated cultural heritage site.

Visitors can explore nine official merchandise items inspired by the new album concept, including mini folding photos, removable stickers, hooded zip-ups, and a festive SKZOO cushion keyring. Each guest will receive a logo hot pack, and there will be various perks available through album and merchandise purchases, as well as interactive events.

Exciting activities include a game called 'TARGET THE TIME', where participants aim to match a set timer, and the 'SECRET RING BOOTH', where fans can listen to messages from Stray Kids members. Additionally, a 'HOP(E) TREE' will allow fans to share their year-end reflections and messages, along with a photo zone for memorable snapshots.

For more details about the pop-up store, fans can check Stray Kids' official social media channels and the JYP SHOP OFFICIAL page.

Meanwhile, Stray Kids officially released their SKZHOP HIPTAPE '합 (HOP)' and the title track 'Walkin On Water' on December 13, igniting excitement among fans both domestically and internationally.