Starship Entertainment Unveils New Group Kiki with Bold Debut Strategy

Starship Entertainment has made a striking move by releasing the music video for Kiki's debut title track 'I Do Me' as the first content of their promotional campaign. Kiki, a five-member group, was introduced through this unexpected approach, skipping traditional teasers. On February 16, the music video was uploaded to Starship's official YouTube channel, creating a significant buzz without revealing any information about the group aside from their name.

The music video for 'I Do Me' quickly gained attention for its mysterious concept, catchy music, and the members' captivating performances. Within just 12 hours, it reached the top of the trending videos on YouTube in South Korea, amassing over 2.19 million views by 10 AM on February 18, showcasing Kiki's powerful debut.

Filmed in New Zealand, the music video beautifully captures the members' individuality against stunning natural backdrops. The video opens with sweeping shots of a vast landscape, reminiscent of an art film, and highlights the unique charm of each member, effectively showcasing Kiki's distinctive style.

The pre-released track 'I Do Me' is a pop dance song that emphasizes Kiki's confident and assertive spirit, expressing a girl's determination to trust her instincts and live boldly. The song features dreamy synthesizer sounds and a strong disco beat, creating a harmonious blend of emotional vocal melodies and groovy rhythms that resonate with listeners.

With its unprecedented promotional strategy and innovative concept, Kiki is poised to not just be another rookie group but to carve out a new path in the K-pop scene.

Following the music video release, Kiki's official website was launched on February 17, revealing member profiles and stage names in a unique format that sets them apart from existing idol groups. The website's design, themed around a 'Jam Factory,' creatively represents Kiki's identity in a way not previously seen in K-pop.

Kiki's groundbreaking debut and exceptional promotional efforts are expected to make a significant impact in the K-pop industry. They will release the audio for 'I Do Me' on February 24 and officially debut on March 24, with further promotional updates to be shared on their official social media channels.