Squid Game Season 3 Launches with Record-Breaking Success

June 27, 2025
Squid Game Season 3 Launches with Record-Breaking Success

'Squid Game' has officially returned, captivating audiences worldwide with the release of its highly anticipated Season 3. The series continues to follow the harrowing journey of 'Gi-hun' as he navigates the deadly games, having lost his closest friend, and the enigmatic 'Front Man' who orchestrates the chaos. The first two seasons of 'Squid Game' have set unprecedented records, amassing a staggering total of approximately 600 million views when calculated by dividing total watch time by the series' runtime. Season 1 has been recognized as Netflix's most popular series of all time, while Season 2 has also made waves, breaking viewership records in its opening week and securing a spot in the top 10 non-English series within just three days of its release. With Season 3 now available, fans are eager to see what new heights the series will reach.

In addition to its impressive viewership, 'Squid Game' has become a global phenomenon, engaging fans through various events. Ahead of the Season 3 premiere, a large-scale event was held on June 20 at Domino Park in Brooklyn, New York, where around 1,000 fans participated in a new game called 'Jump Rope.' The event garnered significant attention, especially with the presence of director Hwang Dong-hyuk and actor Lee Byung-hun. Throughout the release of Seasons 2 and 3, fan events across 25 countries on six continents attracted over 66,000 attendees, with 47,000 fans actively participating in games, showcasing the series' extraordinary impact.

Fans can also immerse themselves in 'Squid Game: The Experience,' which has received enthusiastic responses in cities like New York, London, Madrid, Sydney, and Seoul, with expectations of over 500,000 visitors by the end of summer. On June 28, a grand finale parade event in Seoul will feature actors from all three seasons, drawing thousands of fans.

Simultaneously with the release of Season 3, a special video titled 'The Story of Squid Game' will be unveiled, featuring candid discussions among director Hwang Dong-hyuk, Lee Jung-jae, and Lee Byung-hun. This video will delve into behind-the-scenes stories, memorable games, and the emotional experiences of the cast and crew, providing a deeper understanding of the series' narrative and character arcs. Hwang expressed his hope that 'Squid Game' will be cherished and remembered amidst the vast array of content available today, thanking fans worldwide for their support. The finale of 'The Story of Squid Game' is expected to leave a lasting impression, easing the bittersweet feelings surrounding the conclusion of the series.

With the release of Season 3 today, June 27, exclusively on Netflix, anticipation continues to build among global viewers.

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