Song Eun-i Addresses 10 Billion Won Asset Rumors and Shares Burnout Experience

On July 30, 2025, during an episode of tvN's 'You Quiz on the Block' (유 퀴즈 온 더 블럭), broadcaster Song Eun-i (송은이) clarified rumors regarding her assets, which are speculated to be around 10 billion won. The 32-year veteran comedian and 10-year entrepreneur, affectionately known as 'Song CEO' (송쎄오), discussed her career and personal challenges.

Host Yoo Jae-suk (유재석) expressed admiration for Song's impressive building in Sangam-dong, referring to her as a '100 billion won CEO.' In response, Song humorously downplayed the title, stating, 'I don’t know where the 10 billion won rumor came from; I don’t have that much. I just kept it because it felt good.'

Co-host Jo Se-ho (조세호) chimed in, mentioning that the current market value of her company’s building is around 7 billion won, further fueling the speculation. Song clarified that her investment in the building was not for profit but to create a space where content can be produced anywhere.

Additionally, Song revealed that she experienced burnout three to four years ago. She shared, 'I used to keep my phone close and would respond to messages for fun. One day, after a meeting in Gangnam, I was crossing the Olympic Bridge to the World Cup Bridge, which I really like, but I felt sad instead of happy. I even thought about throwing my phone off the bridge, questioning why I was doing this for wealth and fame.'

Yoo Jae-suk empathized, admitting that he sometimes feels overwhelmed by the many decisions he has to make, despite the good opportunities that come his way. He noted that while having choices can be a blessing, it can also lead to dissatisfaction when things don’t go as desired.