Son Heung-min Tops June 2025 Advertising Model Brand Reputation Rankings
According to the latest big data analysis from the Korea Corporate Reputation Research Institute, Son Heung-min has secured the top spot in the advertising model brand reputation rankings for June 2025. Following him are Byun Woo-seok in second place and Lim Young-woong in third.
The analysis, conducted from May 3 to June 3, 2025, evaluated a total of 40,749,125 pieces of big data related to advertising models. This represents a significant increase of 50% compared to the 27,165,322 pieces analyzed in May. The brand reputation index is derived from consumer behavior analysis, measuring participation, media, communication, and community indices.
The brand reputation index highlights how online consumer habits significantly influence brand consumption. The analysis assesses the relationship between consumers and advertising models, including positive and negative evaluations, media interest, and levels of consumer engagement.
The top 30 advertising model brand reputation rankings for June 2025 include:
1. Son Heung-min
2. Byun Woo-seok
3. Lim Young-woong
4. IVE
5. BTS (방탄소년단)
6. BLACKPINK
7. PSY
8. Lee Jung-hoo
9. Cha Eun-woo
10. Yoo Jae-suk
11. Lee Byung-hun
12. Lee Jung-jae
13. Ma Dong-seok
14. Son Seok-koo
15. Gong Yoo
16. Shin Dong-yup
17. Kim Do-young
18. Kim Hye-soo
19. Faker
20. Park Eun-bin
21. Kang Ho-dong
22. aespa
23. Jeon Hyun-moo
24. Park Bo-gum
25. Choo Sung-hoon
26. Kim Jong-kook
27. Oh My Girl
28. Ryu Hyun-jin
29. Ji Ye-eun
30. Lee Chan-won.
Son Heung-min's brand achieved a participation index of 981,832, a media index of 928,421, a communication index of 1,678,307, and a community index of 1,313,439, resulting in a total brand reputation index of 4,901,999. This marks a remarkable increase of 282.95% from May's index of 1,280,053.
Byun Woo-seok's brand ranked second with a total index of 2,484,416, reflecting a 56.27% increase from May. Lim Young-woong's brand came in third with an index of 2,233,670, up 61.76% from the previous month.
IVE, featuring members Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Lee Seo, ranked fourth with a brand reputation index of 2,170,698, a 238.70% increase from May. BTS secured fifth place with an index of 1,780,753, which is a 116.89% rise from the previous month.
Korea Corporate Reputation Research Institute's CEO, Goo Chang-hwan, noted that the analysis revealed a 50% increase in advertising model brand data compared to May. Detailed analysis showed an 8.72% rise in brand consumption, a 31.43% increase in brand issues, a 100.16% increase in brand communication, and a 45.02% rise in brand dissemination.
In the link analysis for Son Heung-min's advertising brand, terms like 'win', 'celebrate', and 'great' were prominent, while keyword analysis highlighted 'Mega Coffee', 'Keto Ray', and 'Gillette'. The positive sentiment ratio for Son Heung-min's advertising brand was analyzed at 90.34%.
