Snoop Dogg Becomes Co-Owner of Swansea City AFC

American hip-hop icon Snoop Dogg, aged 54, has officially joined Swansea City AFC as a co-owner and investor. The club announced on July 18, 2025, that Snoop Dogg's involvement marks a significant milestone in his journey as a football club owner. He expressed his excitement, stating, "My love for football is well-known, and taking my first step as a club owner is something special for me." To celebrate his partnership, Swansea City unveiled a mural of Snoop Dogg at their home stadium.

Swansea City, previously a team in the English Premier League (EPL) where South Korean player Ki Sung-yueng (기성용) played, currently features Um Ji-sung (엄지성) on their roster. Notably, Croatian football legend Luka Modrić (루카 모드리치), who recently transferred from Real Madrid to AC Milan, is also a co-owner of the club.

The trend of celebrities becoming football club owners or shareholders is growing globally. Hollywood actor Ryan Reynolds (라이언 레이놀즈), known for his role in 'Deadpool', purchased the English fifth-tier team Wrexham in 2021 and successfully led them to promotion to the second tier in April 2025. This journey was documented in the popular Disney+ series 'Welcome to Wrexham'. Academy Award-winning actor Matthew McConaughey (매튜 매코너헤이) is a co-owner of MLS team Austin FC, while actress Natalie Portman (내털리 포트먼) co-owns the U.S. women's soccer team Angel City FC.

Sports stars are also making their mark as club owners. David Beckham (데이비드 베컴), a renowned footballer, is a co-owner of MLS team Inter Miami, which features Lionel Messi (리오넬 메시). NBA superstar LeBron James (르브론 제임스) holds shares in EPL club Liverpool, and Kevin Durant (케빈 듀랜트) has a stake in French club Paris Saint-Germain. NFL legend Tom Brady (톰 브래디) is involved as a shareholder in English second-tier club Birmingham City.

For celebrities, investing in professional football clubs is seen as a stable opportunity. With a strong fan base, football clubs tend to appreciate in value, generating consistent revenue from broadcasting rights and merchandise sales. Swansea City expressed hope that Snoop Dogg's global recognition will play a crucial role in promoting the club's brand worldwide.