Singer Sung Si-kyung's Brand 'Gyeong' Launches Glass Bottle Design Contest for New Soju Product

Sung Si-kyung's mainstream brand, ‘경()’ (Gyeong), has announced a glass bottle design contest in preparation for the launch of its new product, ‘경소주’ (Gyeong Soju). The brand stated, “Following the success of ‘경탁주 12도’ (Gyeong Takju 12%), we plan to introduce ‘경소주’ in the new year. This contest aims to create a beautiful glass bottle design that encapsulates our brand values.”

The brand seeks to secure practical yet creative designs through this contest, aiming to collaborate with more innovative designers to enhance its image.

The design competition will run for approximately four weeks, from December 18, 2024, to January 13, 2025, with winners announced on January 24, 2025. Anyone interested in bottle design, including professionals and students, is encouraged to participate.

The grand prize includes a cash reward of 4 million won and the designer's name or brand name engraved on the released bottle, while the best design will receive 1 million won. The results will be communicated individually to the winners after the contest concludes.

Additionally, the brand will cover the platform fees, alleviating the financial burden on creators. The grand prize winner will also have their name or brand engraved on the product, which is a rare benefit in such competitions.

Participants can find detailed information and entry methods on the design contest platform, ‘라우드소싱’ (Loudsourcing). Through this contest, ‘경’ aims to strengthen its communication with the public and meet consumer expectations. Currently, ‘경소주’ is in the product development stage, with further details about its launch to be revealed later.

Meanwhile, the brand's first product, ‘경탁주 12도’, has received an explosive response since its release, consistently selling out. ‘경탁주 12도’ is available for purchase on the official site starting at 11 AM on weekdays.