SEVENTEEN Hosts Immersive Listening Event for New Album 'HAPPY BURSTDAY'

K-pop group SEVENTEEN (에스쿱스, 정한, 조슈아, 준, 호시, 원우, 우지, 디에잇, 민규, 도겸, 승관, 버논, 디노) is offering fans a unique experience with an immersive listening event for their upcoming album, 'HAPPY BURSTDAY'. The event, which began on May 17, is being held at Listening with Friends in Yongsan, Seoul, to celebrate the release of their fifth studio album. Tickets for the event sold out in just seven minutes after going on sale on May 10, showcasing the high anticipation for the new release.

The listening event features a distinctive format that combines a highlight medley audio experience with an exhibition. Attendees can wear headsets to enjoy clear audio of each member's solo tracks, while a concept film titled 'NEW BURSTDAY' plays on screens to enhance the immersive experience.

In the group song listening area, fans can enjoy high-quality audio of the title track 'THUNDER' along with highlights from 'HBD' and 'Bad Influence (Prod. by Pharrell Williams)'. The space is designed with projection mapping on cake sculptures that change according to the music, creating a sensory experience for the audience.

The venue is adorned with concept photos from the new album, and decorations resembling cakes and candles contribute to a festive atmosphere. The visual representation of SEVENTEEN's journey of self-discovery and explosive rebirth is also evident throughout the space.

Fans who attended the event have shared positive feedback, noting the noticeable difference in sound quality, the vibrant atmosphere filled with SEVENTEEN's essence, and the unique energy of the music. Comments included, "I really felt the difference in sound in a professional space," and "Listening to SEVENTEEN's songs on a good sound system made them resonate even deeper."

Previously released highlight medley videos have also garnered attention for their innovative format, featuring a 360-degree VR viewing experience combined with immersive 8D audio that captivates both the eyes and ears of viewers.

SEVENTEEN's fifth studio album, 'HAPPY BURSTDAY', set to release on May 26, promises a variety of challenges and includes solo tracks from all members for the first time, totaling 16 songs. The album features contributions from renowned producers and artists, including Pharrell Williams, Timbaland, Pdogg, VINCENZO, EL CAPITXN, and Ha Hyun-sang, raising expectations among fans.