Rosé Shares Her Travel Philosophy in Rimowa's 'Never Still' Campaign

Global superstar and singer Rosé has shared her unique perspective on travel, stating, "Every journey I take leaves a lasting impact. Travelling the world only makes me realize just how much more there is to explore." This insight comes as part of her role as a global ambassador for the premium mobility brand Rimowa in their 'Never Still' campaign.

In the recently released Chapter 5 of the 'Never Still' campaign, Rosé collaborates with renowned Formula 1 champion Lewis Hamilton and multi-talented artist Jay Chou. Together, they discuss how travel helps them create their own visions and explore the broader world and themselves.

For this campaign, Rosé showcases a 'Classic Cabin Silver' suitcase adorned with a sticker dedicated to her debut solo album, 'Rosie,' released at the end of last year. To her, travel is a source of inspiration, leading her to discover new perspectives in unfamiliar places.

Rosé reflects on how travel has shaped her identity and worldview, offering fresh insights into the meaning of 'home' and what truly matters in a life filled with meaningful journeys. For her, a suitcase is not just a travel companion but a narrative that reflects her life.

Directed by filmmakers Daniel Wolf and Elliott Power, the 'Never Still' campaign celebrates the essence of continuous craftsmanship, illustrating how the act of moving forward and reflecting can extend one's sense of self. Lewis Hamilton exemplifies resilience, establishing his place in any new environment. With years of global travel under his belt, he shares the life lessons he has learned along the way.

Jay Chou reflects on how his own journeys have fostered creativity and personal curiosity. The wear and tear on his suitcase—dents, faded stickers, and light scratches—tell a rich story of his adventures, resembling a visual diary of his life.

Emily de Vitis, Rimowa's Vice President of Product and Marketing, stated, "The durability of our products and the sensitivity embedded within them have always been core values of Rimowa. As we follow the unique journeys of each global icon, we are reminded of how meaningful travel transforms us, inspires us, and stays with us for a lifetime."