Rising K-Pop Group KiiiKiii Set to Release Debut Mini Album 'UNCUT GEM'

The anticipation is building as Starship Entertainment's rookie group KiiiKiii (키키) prepares to release their first mini album, 'UNCUT GEM', on March 24 at 6 PM KST. This album is not just a debut; it marks a significant milestone in establishing the group's identity and musical journey ahead.

KiiiKiii, consisting of members Jiyu (지유), Isol (이솔), Sui (수이), Ha-eum (하음), and Kiya (키야), kicked off their unique promotional campaign on February 16, unveiling the title track 'I DO ME'. The music video for 'I DO ME' showcased the group's unconventional charm, quickly climbing to the top of YouTube's trending videos in South Korea within just 12 hours and maintaining the number one spot for four consecutive days. Their influence has extended beyond Korea, reaching high rankings on QQ Music and LINE Music charts, and receiving attention from international media outlets like The Hollywood Reporter.

KiiiKiii has demonstrated their unique concept and stage presence through various music show performances, solidifying their reputation as a 'monster rookie'. They have also graced the cover of 10 Magazine USA, a first for a K-pop group before their official debut, and were named among the 'Future 25' by Rolling Stone, highlighting the most anticipated rookie musicians of 2025. Recently, they topped the brand reputation rankings for rookie idols in March 2025 and secured the eighth position for girl groups, marking significant achievements for newcomers.

As the release of 'UNCUT GEM' approaches, excitement continues to grow, especially after the successful introduction of their pre-release track.

# KiiiKiii = 'Uncut Gem'

The title 'UNCUT GEM' signifies more than just a beautiful jewel; it symbolizes KiiiKiii as a gem that is yet to be fully polished. This album aims to reveal their potential and charm, suggesting that they have the capacity to evolve and refine their artistry further. It conveys a message to fans to witness their growth process.

KiiiKiii plans to showcase their potential and possibilities through this album, which is expected to amplify curiosity about how their authenticity and new attempts will unfold.

# Building Anticipation with 'I DO ME' Ahead of 'UNCUT GEM' Release

With the pre-release of 'I DO ME', KiiiKiii has effectively expressed their distinctive musical style. The track leaves a strong first impression, encapsulating the group's individuality and marking a crucial step in establishing their musical direction. The impact of this pre-release has heightened expectations for the full album.

'UNCUT GEM' is not merely a collection of songs from five members; it creates a new musical world through their harmonious ensemble. Each member brings their unique charm, and the album reflects a variety of personalities and musical colors.

The album is set to expand their musical style and artistic capabilities. The tracks encompass different genres and styles, embodying their unique musical vision. The six songs, including 'I DO ME', 'DEBUT SONG', 'GROUNDWORK', 'THERE THEY GO', 'BTG', and 'ONE OFF', traverse various emotional landscapes and atmospheres, leaving a lasting impression on listeners.

# KiiiKiii's Musical Journey

Through this album, listeners can gain insight into KiiiKiii's musical journey, with each track meticulously capturing their individuality and emotions. Notably, 'DEBUT SONG' celebrates their musical debut, symbolizing their first steps into the industry. 'GROUNDWORK' showcases their unique vibe, while 'THERE THEY GO' enchants with its vintage melodies and emotional sounds. 'BTG' expresses a diverse and free style, and 'ONE OFF' narrates their preparation journey leading up to their debut, reflecting their growth and experiences with sincerity and emotion.

KiiiKiii's music world is fully expressed, emphasizing the sensory visuals and storylines teased in their promotional activities. The album's tracks carry their unique identity and messages, as KiiiKiii is poised to establish their musical style. Through various genres and captivating sounds, they demonstrate a strong commitment to their future musical journey, planning to broaden their musical reach.