NOWADAYS Showcases Versatile Concepts on ITTA Magazine Cover

The boy group NOWADAYS has graced the cover of the 21st issue of ITTA MAGAZINE, a prominent K-pop fashion magazine. The members, Hyunbin (현빈), Yoon (윤), Yeonwoo (연우), Jinhyuk (진혁), and Siyoon (시윤), unveiled their photoshoot on November 20, 2024.

NOWADAYS perfectly embodies two contrasting concepts in their shoot, transitioning from a playful, boyish charm to a serious and chic demeanor, all while incorporating band instruments into their visuals.

Since their debut in April 2024 with the title track "OoWee" (우위), NOWADAYS has quickly captured attention, even becoming contenders for first place on music shows. They have continued to gain popularity with the release of their project single "Rainy day (비가 오는 날엔 (2024 Remake ver.))" and their second single album "NOWHERE" (노웨어). Recently, they were appointed as ambassadors for fishing prevention, showcasing their influence as a fifth-generation boy group.

The group has also participated in global events such as '2024 KCON JAPAN' and 'Golden Wave in Tokyo,' receiving enthusiastic responses from international fans. On November 17, they won the 'IS Rookie Award' at the 2024 Korea Grand Music Awards (KGMA), further solidifying their active presence in the industry. Fans can look forward to their upcoming digital single "Let’s get it" (렛츠기릿), set to release on November 21, which promises to showcase their talents once again.

The 21st issue of ITTA MAGAZINE is available for purchase through the ITTA application from November 19 to November 25. Buyers will have the chance to receive exclusive photo cards and signed polaroids from NOWADAYS until November 25. Additionally, there will be a video call fan signing event for fans who purchase the magazine, offering a unique opportunity to connect with the group.