NewJeans Sends Meaningful New Year Greetings Amid Contract Dispute

On January 5, 2025, K-pop group NewJeans shared a significant New Year message through their new account, Jin's Pop Free, wishing fans a 'Happy New Year.' Alongside their greetings, the members posted a meme from MBC's Infinite Challenge, featuring Yoo Jae-suk encouraging them with the words, 'Whatever happens, do your best until the end.'

Last November, NewJeans announced the termination of their exclusive contract with their agency, Ador. The group stated that the contract was voided due to Ador's breach, which means they are not liable for any legal actions or penalties. They expressed their desire to continue using the NewJeans name while working with former Ador CEO Min Hee-jin after fulfilling their previously scheduled commitments.

Since then, the members have been completing their obligations with Ador while also pursuing independent activities. In a recent photoshoot for a fashion magazine, the members' individual names were featured on the cover instead of the group name, with Min Hee-jin serving as the director. They also made an appearance on CBS's Kim Hyun-jung's News Show, which Ador claimed was a schedule they were unaware of, leading to some controversy.

As NewJeans focuses on distancing themselves from Ador, the agency has expressed a desire for reconciliation and has filed a lawsuit to confirm the validity of the contract. The legal battle is expected to intensify in the coming months. With NewJeans determined to persevere, their commitment to 'doing their best until the end' raises questions about how this situation will unfold.