NewJeans Rebrands as NJZ Amid Legal Dispute with Ador

February 9, 2025
NewJeans Rebrands as NJZ Amid Legal Dispute with Ador

The members of NewJeans have officially changed their group name to NJZ as they navigate a legal dispute with their agency, Ador. On February 7, the group announced their new name via social media and revealed plans to perform at the 'Complex Live' concert during the ComplexCon festival in Hong Kong from March 21 to 23. This concert will mark their first performance under the new name, where they are expected to debut new music. Member Minji expressed her excitement, stating, 'I am looking forward to showing a new side of ourselves as NJZ.' Hani added, 'Although we can't use our previous name for a while, we haven't completely abandoned it. Nothing can hold us back now.'

In contrast, Ador expressed disappointment over the members' unilateral decision, stating, 'We regret that the members made this choice before a legal judgment regarding the validity of their exclusive contract with Ador has been reached. We will do our utmost to protect the brand value of NewJeans.'

Last November, the members held an emergency press conference claiming that Ador had violated their contract and declared they were no longer affiliated with the agency. In response, Ador filed a lawsuit in December at the Seoul Central District Court to confirm the validity of the exclusive contract and sought a temporary injunction to prevent the members from entering independent advertising contracts and activities. The court has scheduled a hearing for the injunction on March 7, with the first trial date set for April 3.

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