NCT Proves Global Brand Power with Recent Accolades

NCT (엔시티), under SM Entertainment, has once again demonstrated its strong global brand power, receiving high praise from media outlets in the United States and the United Kingdom.

Billboard USA has included NCT 127's sixth studio album, 'WALK', in its list of 'The 25 Best K-Pop Albums of 2024: Staff Picks', highlighting the album's captivating details and exceptional quality. The publication noted, "This album proves why NCT 127 is regarded as a top vocal powerhouse in K-Pop, showcasing their bold confidence and aura."

Meanwhile, British magazine Dazed recognized several tracks from NCT in its 'The 50 Best K-Pop Tracks of 2024', selecting NCT 127's 'Pricey', NCT DREAM's 'icantfeelanything' from the 'DREAM( )SCAPE' album, and Jaehyun's solo track 'Roses'. Dazed praised 'icantfeelanything' as a powerful opener for the album, featuring heavenly harmonies and a strong yearning for freedom, encapsulating NCT DREAM's creative growth in just over two minutes.

Regarding 'Roses', the magazine described it as a testament to Jaehyun's long-awaited solo debut, infused with classic R&B vibes. The gospel-style backing vocals combined with Jaehyun's smooth yet emotionally charged voice evoke a sense of longing for lost love, creating a cozy atmosphere reminiscent of sitting by a fireplace.

Additionally, American magazine Teen Vogue selected Jaehyun's solo track 'Can’t Get You' and NCT DREAM's English single 'Rains in Heaven' in its 'The Best K-pop Songs of 2024, According to K-pop Songwriters'. 'Can’t Get You' was described as a favorite track of the year, delivering feel-good vibes, while 'Rains in Heaven' was praised for its retro pop-rock sound, excellent vocals, and moving chorus, making it an instant addition to playlists.

Through the diverse musical activities of its members and subunits, NCT continues to solidify its unique presence in the global music market, raising anticipation for the varied music they will present in 2025.