Mnet Expands Its Reach with Innovative Formats in 2024

Mnet, the pioneer of K-survival entertainment formats, continues to broaden its horizons in 2024 by introducing original IPs that resonate with audiences of all ages, generating remarkable global buzz. Since its inception in 1995, Mnet has consistently pushed the boundaries of traditional entertainment programming, focusing on 'breaking prejudices with innovation' and reflecting contemporary trends through a variety of formats. In 2024, Mnet aired numerous programs including Couple Palace (커플팰리스), Build Up: Vocal Boy Group Survival (빌드업: 보컬 보이그룹 서바이벌), I-LAND 2 (아이랜드2), Road to Kingdom: ACE OF ACE (로드 투 킹덤: ACE OF ACE), My Art Film (마이 아티 필름), Stage Fighter (스테이지 파이터), M Countdown (엠카운트다운), KCON, and the 2024 MAMA Awards, maintaining high levels of interest. The total views for videos and shorts related to these programs reached 2.4 billion, with over nine clips surpassing 10 million views, showcasing their enduring popularity post-broadcast.

In terms of domestic ratings, Mnet achieved significant success across various age demographics. Couple Palace recorded the highest viewership among women in their 30s, ranking first across all channels, while Road to Kingdom topped the ratings for teenage girls from its first episode. The final live broadcast of I-LAND 2 attracted 340,000 concurrent viewers globally, and Stage Fighter achieved the highest real-time viewership share among all live channels on Tving, particularly among women aged 40-50.

According to Good Data Corporation's official platform, Pundex, I-LAND 2 and Stage Fighter ranked first in entertainment buzz during their airing periods. Additionally, the global voting conducted alongside the programs accumulated approximately 120 million votes from 233 regions and countries, demonstrating explosive interest from both domestic and international audiences.

In 2024, Mnet is set to launch several innovative projects, including Build Up, a new survival show aimed at creating the ultimate vocal boy group, and the large-scale wedding project Couple Palace, which extends beyond K-POP into lifestyle genres. I-LAND 2 will return with fresh twists for its global girl group debut survival, while My Art Film combines cinematic storytelling with artist performances. Road to Kingdom will continue to spotlight talented boy groups, and Stage Fighter will introduce a new level of dance survival featuring male dancers from various disciplines competing against each other. Furthermore, M Countdown, which has been airing since 2004 and is broadcast in 13 countries including the USA, Japan, China, and Vietnam, will showcase numerous comeback stages for the first time in music broadcasting history. The 2024 MAMA Awards is also expected to create a significant impact with its iconic stages.

An Mnet representative stated, 'I-LAND 2, which produced the girl group izna (이즈나), has recorded a staggering 800 million views for its content, showcasing its remarkable impact even after its conclusion. We aim to continue growing as a channel that appeals to all age groups through unique original IPs that break prejudices.' Looking ahead, Mnet plans to air Season 2 of Couple Palace in 2025, along with the world's first K-POP global twin project, Boys Planet (보이즈2플래닛), featuring fresh concepts and production expertise.