Mark Ruffalo Promotes Bong Joon-ho's 'Mickey17' Film Release

Hollywood actor Mark Ruffalo has taken the lead in promoting director Bong Joon-ho's latest film, 'Mickey17'. Recently, he shared on his Instagram, "'Mickey17' is hitting theaters in the U.S. this weekend. I’m thrilled to meet the Kenneth-Ilpa couple, the Mickeys, and Nasha and Kai in space, and to taste the secret sauce!"

He continued, "Bong Joon-ho has infused this film with powerful and hopeful messages that are more important now than ever. Don’t worry; it’s a feel-good movie. It’s best enjoyed in a big crowd. This is a film meant for the cinema!"

Ruffalo also shared a photo with Bong Joon-ho from the set, showcasing his excitement about joining the director's project.

Released on February 28, 'Mickey17' follows a disposable character, Mickey (played by Robert Pattinson), who faces his 17th death while being a part of dangerous missions. The story takes a twist when 'Mickey 18' is printed, believing Mickey has died. As of March 9, the film has surpassed 2 million viewers in South Korea.

Based on the sci-fi novel 'Mickey 7' by Edward Ashton, Bong Joon-ho adapted the screenplay and directed the film. This marks his first new project in six years since the Academy Award-winning 'Parasite', and it is his third overseas project following 'Okja' and 'Snowpiercer'.

In the film, Robert Pattinson portrays Mickey, who escapes to the icy planet Niflheim to evade threats from loan sharks, only to face horrific deaths repeatedly as part of a 'human print' job. Mark Ruffalo plays Kenneth Marshall, a dictatorial politician on a spaceship colonizing the universe, while Naomi Ackie stars as Nasha, Mickey's only love on Niflheim, and Steven Yeun plays Timo, a friend who betrays Mickey.

Since its release, 'Mickey17' has dominated the box office for nine consecutive days, achieving remarkable success. The film earned $2.5 million during preview screenings and is set to screen in 3,770 theaters across North America starting March 6.

The projected opening weekend earnings in North America are estimated between $18 million and $20 million, with international earnings expected to reach $20 million to $25 million, bringing the global box office forecast to between $40 million and $45 million.

With a production budget of $118 million, 'Mickey17' will need to gross approximately $275 million to $300 million globally to break even. Mark Ruffalo's enthusiastic promotion of 'Mickey17' has certainly caught the public's attention.