Lim Young-woong Tops Trot Singer Brand Reputation Rankings

In the latest analysis of brand reputation among trot singers for November 2024, Lim Young-woong (임영웅) has secured the top position, followed by Park Ji-hyun (박지현) in second place and Park Seo-jin (박서진) in third.

The Korea Corporate Reputation Research Institute conducted a big data analysis from October 24 to November 24, 2024, extracting a total of 65,163,500 data points related to trot singers. This analysis measured consumer participation, media presence, communication, and community engagement to derive the brand reputation index. Compared to the previous month, which had 66,930,836 data points, there was a decrease of 2.64%.

The brand reputation index reflects how consumer online habits significantly influence brand consumption. Through this analysis, the positive and negative evaluations of trot singer brands, media interest, and consumer engagement levels can be assessed. The ranking recommendation index is weighted within the brand reputation algorithm.

The top 30 trot singer brand reputation rankings for November 2024 are as follows: Lim Young-woong, Park Ji-hyun, Park Seo-jin, Young-tak (영탁), Son Tae-jin (손태진), Lee Chan-won (이찬원), Ahn Seong-hoon (안성훈), Song Ga-in (송가인), Na Hoon-a (나훈아), Eun Ga-eun (은가은), Nam Jin (남진), Kang Jin (강진), Hong Ji-yoon (홍지윤), Jeon Yu-jin (전유진), Jin Hae-sung (진해성), Jin Wook (진욱), Hong Jin-young (홍진영), Jung Dong-won (정동원), Jang Min-ho (장민호), Kim Yeon-ja (김연자), Jin Sung (진성), Kim Hee-jae (김희재), Kim Hye-yeon (김혜연), Kim So-yeon (김소연), Jang Yoon-jung (장윤정), Choi Soo-ho (최수호), Kim Da-hyun (김다현), Lin (린), Tae Jin-ah (태진아), and Seol Woon-do (설운도).

Lim Young-woong's brand achieved a participation index of 1,187,582, a media index of 1,043,242, a communication index of 2,578,043, and a community index of 2,259,864, resulting in a total brand reputation index of 7,068,730. This marks a 19.89% decrease from the previous month's index of 8,824,107.

In second place, Park Ji-hyun's brand recorded a participation index of 331,345, a media index of 571,838, a communication index of 722,643, and a community index of 1,248,222, leading to a brand reputation index of 2,874,048, which is a 29.41% increase from October's 2,220,948.

Park Seo-jin's brand, in third place, had a participation index of 317,170, a media index of 603,232, a communication index of 548,668, and a community index of 833,196, resulting in a brand reputation index of 2,302,267, reflecting a 1.92% decrease from the previous month's 2,347,353.

Young-tak's brand ranked fourth with a total index of 2,121,383, down 5.12% from October, while Son Tae-jin's brand came in fifth with a total index of 1,999,988, a slight decrease of 1.77%.

Korea Corporate Reputation Research Institute's CEO, Koo Chang-hwan, noted that Lim Young-woong's brand led the trot category in November 2024. He highlighted that the overall brand data decreased by 2.64% compared to October, with specific declines in brand consumption (9.09%), brand issues (14.01%), and brand communication (6.13%), while brand spread saw a 6.34% increase.

In terms of keyword analysis, Lim Young-woong's brand was notably associated with terms like 'sold out,' 'reservation,' and 'donation,' while the keyword analysis highlighted 'recital,' 'Gocheok Dome,' and 'Hero Era.' The positive sentiment ratio for the brand was analyzed at an impressive 91.35%.