Lee Hyori Confirmed as Host for New Makeup Survival Show 'Just Makeup'

SLL's label, Studio Slam, has officially announced that Lee Hyori will be the host of their new makeup survival program titled <톱클래스 메이크업 서바이벌 – 저스트 메이크업> (Just Makeup). This groundbreaking show, planned by Yoon Hyun-jun and directed by Shim Woo-jin, will feature top-tier K-beauty artists, renowned makeup professionals from abroad, and emerging beauty creators, making it the world's first serious makeup survival competition. Lee Hyori, a recognized beauty icon and trendsetter in South Korea, is expected to elevate the show's appeal as its main MC.

Since her debut, Lee Hyori has consistently showcased her unique style and has become a leading figure in both music and beauty trends. She reunites with Yoon Hyun-jun, who previously produced '효리네 민박' (Hyori's Homestay), marking her return to hosting beauty programs.

The new makeup survival show, <저스트 메이크업>, has already garnered significant interest from makeup artists and creators both domestically and internationally, leading to a surge in participant applications. The confirmed lineup includes celebrity makeup artists, global beauty influencers, and promising new creators, aiming to enhance communication with K-beauty fans worldwide and elevate the global status of K-beauty.

Additionally, Studio Slam has established itself as a global production company, having successfully produced various genres of content, including <싱어게인> (Sing Again) and the <크라임씬> (Crime Scene) series. Their recent success with Netflix's <흑백요리사: 요리 계급 전쟁> (Black and White Chef: Cooking Class War) further solidifies their reputation. <저스트 메이크업> is anticipated to not only be a competition but also a platform to showcase the excellence and creativity of Korean makeup artists to a global audience.

<저스트 메이크업> is set to premiere in the second half of 2025 on major domestic and international platforms.