LE SSERAFIM's 'HOT' Music Video Hits 10 Million Views

The music video for 'HOT', the title track by the group LE SSERAFIM (르세라핌), has officially surpassed 10 million views. Released on March 14, the video reached this milestone by 10:28 AM KST on March 15.

'HOT' blends rock and disco elements within a pop genre, showcasing LE SSERAFIM's determination to ignite their passions, regardless of the uncertain outcomes. The music video vividly conveys this message, depicting the five members embarking on an adventure fueled by their desire to reclaim freedom in a chaotic environment. The final scene leaves viewers questioning whether it represents salvation or destruction, yet it concludes with the members joyfully embracing their freedom, echoing the lyrics, "If I can live as myself, I’d be happy even if I turn to ashes."

American entertainment outlet UPROXX commented, "The music video for 'HOT' encapsulates all the elements that emphasize the album's message of love. While snow, ice, and water can extinguish flames, LE SSERAFIM's fiery love cannot be contained." Meanwhile, international music publication BandWagon praised the unique direction and impressive choreography, highlighting the members' fearless progression.

As of 1 PM KST on March 15, the 'HOT' music video is trending worldwide on YouTube, holding the top spot in both the global and music video categories. It has also ranked in the top 22 trending videos across various countries, including Canada (2nd), the United States (5th), and France (2nd). Additionally, it has made it to the trending music video lists in 28 countries/regions, including South Korea (9th).

Following their comeback, LE SSERAFIM has been actively engaging with fans through various entertainment programs such as 'Yongta-ro', 'Workman', SBS's 'Running Man', and KBS2's 'Gag Concert'. They are set to embark on their first world tour, '2025 LE SSERAFIM WORLD TOUR 'EASY CRAZY HOT'', starting April 19, where they will meet fans around the globe.