LE SSERAFIM Unveils Exciting Comeback Promotions for Mini Album 'HOT'

LE SSERAFIM is gearing up for their highly anticipated comeback on March 14 with the release of their mini album 'HOT'. At midnight on February 18, the group, consisting of Kim Chaewon, Sakura, Heo Yunjin, Kazuha, and Hong Eunchae, shared a promotional timetable video on Source Music's official social media. The video opens with a scene of someone searching for hot substances using thermal imaging glasses, leading to the discovery of a blue-flaming tin case. Upon opening it, the timetable for their upcoming promotions is revealed.

The charred piece of paper outlines the promotional schedule for LE SSERAFIM's new album. The first teaser, an album trailer, will be released on February 21. This trailer, which has become a staple for each album, features narrations recorded by the members in Korean, English, and Japanese, accompanied by stylish visuals that have garnered significant attention. Fans are eager to see if they can maintain their reputation for high-quality trailers this time around.

Following that, from February 24 to 28, the group will unveil three versions of concept photos along with images for the compact and Weverse editions of the album. The members previously piqued curiosity by posting mysterious photos on their personal social media accounts, leaving fans wondering how these images relate to the new release.

Starting in March, LE SSERAFIM will ramp up the excitement for their music. On March 3, a track sampler will be released, followed by the tracklist on March 4 and a highlight medley on March 7, providing hints about the title track and other songs. Just before the album drops, two music video teasers will be revealed on March 12 and 13. With such a diverse array of content leading up to their comeback, LE SSERAFIM is sure to build anticipation among fans.

The mini album 'HOT' will be released on March 14 at 1 PM KST, showcasing the passionate attitude of those who wholeheartedly embrace love.