LE SSERAFIM Releases New Japanese Single 'CRAZY' Today

LE SSERAFIM has officially launched their third Japanese single, 'CRAZY', today at midnight on December 11. The title track, 'CRAZY -Japanese ver.-', is a reimagined version of the title song from their fourth mini album, which has dominated global charts including the Billboard Hot 100 and the UK Official Singles Chart. Within just one hour of its release, the song soared to the top of AWA's real-time chart, marking a strong start for the group.

The performance video for 'CRAZY - Japanese ver.-', released on the HYBE LABELS YouTube channel, showcases the five members executing stylish voguing choreography amidst vibrant street food stalls and PC bangs, delivering a refreshing visual experience. The juxtaposition of early 2000s aesthetics with modern, sleek dance moves adds to the entertainment value.

In conjunction with the single's release, LE SSERAFIM is hosting the 'LE SSERAFIM POP UP STORE 'CRAZY' IN TOKYO/OSAKA' from December 11 to 22, offering fans a variety of engaging activities and displays.

The group has also ramped up their promotional efforts in Japan, with their faces prominently featured in local brand advertisements across major Tokyo locations. Billboards in Shibuya and Shinjuku, as well as subway stations, are adorned with their images, and they have been selected as models for a year-end campaign at a local department store. This has sparked a trend among K-pop fans to embark on 'photo tour' adventures to capture images of LE SSERAFIM's advertisements.

Additionally, LE SSERAFIM will kick off their promotional activities with an appearance on Fuji TV's 'FNS Music Festival' on December 11, followed by a performance on NHK's 'Venue101 Red and White Special' on December 14. They are also set to participate in the prestigious NHK 'Kohaku Uta Gassen' on December 31 for the third consecutive year. Fans can also look forward to seeing them at various domestic award shows and year-end broadcasts, including KBS2's '2024 Music Bank Global Festival in JAPAN' on December 19, SBS's 'Gayo Daejeon' on December 25, and the '9th Asia Artist Awards' on December 27, highlighting the group's busy schedule.