LE SSERAFIM Makes a Bold Comeback with New Mini Album 'HOT'

K-pop girl group LE SSERAFIM has officially made their comeback with the release of their fifth mini album, 'HOT', along with the music video for the title track of the same name. The music video, which premiered today (March 14) at 1 PM KST on the HYBE Labels YouTube channel, was directed by Yang Yoon-ah, who also helmed the previous mini album's title track, 'CRAZY'. The video reflects LE SSERAFIM's fearless identity as a group.

In the visually striking video, the members embark on an adventure to reclaim their freedom in a chaotic space that blurs the lines between reality and dreams. The direction employs a rough yet dynamic style to effectively convey their yearning for freedom, utilizing a ceiling fan's perspective and 360-degree camera angles to create unique scenes. Notably, the segments featuring Kazuha and Kim Chaewon, along with their synchronized group choreography, are captured in a single take, ensuring viewers remain captivated.

The flawless performances of the members are a highlight of the music video. The choreography, filmed with wide-angle and fisheye lenses in the early parts, presents a raw and fresh vibe. As the song progresses, the emotional intensity builds, culminating in stunning choreography set against a backdrop of golden lighting that captures the audience's attention. The members showcase a blend of strength and delicacy in their movements, heightening anticipation for their stage performances. The video concludes with scenes of the members enjoying their freedom in a place that feels both like salvation and destruction.

The title track 'HOT' expresses a willingness to risk everything for love, even when the outcome is uncertain. This marks the first time LE SSERAFIM has explored themes of love in a title track since their debut. Lyrics such as "You make me dream again like a miracle" highlight the beauty of love, while lines like "Don't be afraid, there's no doubt / Hold my hand" convey passion and confidence. Interestingly, despite its intense title, the melody is lyrical and catchy. 'HOT' blends rock and disco elements within a pop genre, making it irresistibly memorable.

LE SSERAFIM will kick off their music show promotions starting with KBS 2TV's 'Music Bank' at 5:05 PM KST today, and they will also engage with fans through various popular web entertainment shows like 'Workman' and 'Yongtaro'.