LE SSERAFIM Denies Allegations of Favoritism in Brand Ambassador Selection
On March 7, 2025, LE SSERAFIM's agency, Source Music, issued a statement via their official social media to address claims that the group received preferential treatment during the selection process for a luxury brand ambassador role. The agency clarified that LE SSERAFIM did not benefit unfairly or receive any special advantages in this process. Their relationship with the brand began in April 2022 when Sakura signed a contract, and the collaboration was conducted independently of other artists. Source Music emphasized that this can be substantiated with objective evidence and that they are prepared to provide clarification if necessary.
The agency also responded to claims regarding the debut timeline and process of NewJeans, stating that these assertions are significantly inaccurate. They affirmed that they provided full support for NewJeans members until their transfer to ADOR. Following false claims made by former ADOR representative Min Hee-jin during a press conference in April last year, Source Music filed a lawsuit for damages in July, which is currently ongoing. They expressed deep regret over the one-sided claims made without any effort to ascertain the facts.
Furthermore, Source Music condemned the irresponsible act of mentioning artists' names based on unverified information, stating that such actions can lead to public misunderstanding and unfair criticism of fellow artists. They take this situation very seriously and will pursue all necessary legal actions to rectify it.
