Kim Shin-young Faces Backlash Over Comments on Virtual Idols

Broadcaster Kim Shin-young has sparked controversy after making remarks about virtual idols during her radio show, expressing her struggle to accept the concept and suggesting that it might lead to a sense of disillusionment. The comments were made on February 16 during her MBC FM4U program, 'Midday Hope Song with Kim Shin-young.' While discussing the new song 'Dash' by the five-member virtual idol group PLAVE, she stated, "Hasn't PLAVE been around for less than two years? I still haven't adjusted to it."

Kim also reacted to singer Go Young-bae's photo with PLAVE members, questioning how he could have recorded or broadcast with them. When rapper Haeng-ju explained that virtual idols exist in a different realm and can only interact through social media, Kim expressed disbelief, asking if Go had taken the photo alone. Haeng-ju clarified that it was a composite image, indicating that while the virtual idols can appear in the same space, Go had to be in a different location to take the picture.

Kim then candidly stated, "Honestly, I think PLAVE can't come on our show. I feel like I might really experience '현타' (a sense of reality hitting hard)." She further expressed her discomfort with the idea of not being able to see the members in person, admitting that while society should embrace this culture, she personally has not yet come to terms with it.

Her comments were interpreted by fans as derogatory towards virtual idols, leading to a flood of criticism on the show's viewer board. Comments included, "How can you say something that could hurt others on a national broadcast, claiming it's just your opinion?" and "Regardless of personal opinions, it's upsetting to hear someone belittle other artists."

Similar sentiments were echoed on the official Instagram of 'Midday Hope Song,' with comments highlighting the need for respect and consideration for those who enjoy virtual idol culture. One user noted, "It's natural to feel resistance to unfamiliar cultures, but expressing that openly can be disrespectful to those who appreciate it."

According to Global Information Inc. (GII), the virtual idol and YouTuber market is projected to grow from $1.08 billion last year to $4.04 billion by 2029, indicating a significant rise in popularity. PLAVE, which debuted in March 2023, is one of the leading virtual idol groups, recently selling over a million copies of their new album within a week. They achieved first place on a domestic music program with their song 'WAY 4 LUV' in March last year and sold out their first solo concert in just ten minutes in April.