Jung Hyo-bin Releases New Single 'Serendipity' Celebrating Pure Love

Singer Jung Hyo-bin is set to express the emotions of pure love in her new single 'Serendipity (세렌디피티)', which will be released on December 12 at 6 PM KST.

'Verse' draws a parallel between the journey of love, where both despair and happiness coexist, and the blooming of a flower. Jung Hyo-bin captures the essence of love's unpredictable nature, illustrating how emotions can ebb and flow like paint spreading across a canvas, revealing both vague and vivid feelings that come and go.

Produced by Kwon Soon-kwan of the duo Norifly, the song was crafted over the course of a year, with Jung Hyo-bin and Kwon exchanging deep insights about their evolving emotions and experiences to ensure the song reflects genuine and pure feelings.

This year, Jung Hyo-bin has been actively releasing music, following her previous singles 'In the Rain' and 'Did a Young Heart Bloom?' with 'Serendipity'. She also showcased her delicate vocals in the recent remake of 'The Noisy Days' from the music project 'Project[Simgeum]'.

On November 30, she successfully held her first solo concert 'The Blossom' after five years since her debut. Jung Hyo-bin plans to continue engaging with her fans through various performances alongside her album releases.

Fans can listen to 'Serendipity' starting today at 6 PM KST on various online music platforms.