IVE Unveils New Track 'ATTITUDE' Ahead of Comeback

On February 1, 2025, Starship Entertainment revealed the teaser for IVE's new music video for their double title track 'ATTITUDE' from their upcoming third mini album 'IVE EMPATHY'. The teaser opens with a scene where someone boldly checks 'YES' on a form asking, 'Are you sure to be a member of Loveless Society?'.

The video showcases IVE navigating a loveless society, where members perform mechanical tasks, such as transferring eggs with chopsticks while others hold spoons in their mouths. IVE stands out with their unique 'ATTITUDE', especially highlighted in a scene where they form a half-heart with their hands, symbolizing their defiance against the surrounding apathy.

The accompanying track, which samples Suzanne Vega's 'Tom's Diner', features a catchy melody that captivates listeners. Lyrics like 'What’s the point of shrinking back? / Luck is always on my side' and 'I’m that attitude' reflect IVE's confident charm and self-assurance.

IVE is set to officially release 'IVE EMPATHY' on February 3 at 6 PM, marking their return to the music scene. The song 'ATTITUDE' emphasizes embracing unchangeable situations with a positive mindset, showcasing IVE's consistent theme of self-confidence. The lyrics were co-written by member Jang Wonyoung and lyricist Seo Ji-eum, further enhancing IVE's unique perspective.