IVE to Showcase New Track 'REBEL HEART' on Mnet's 'M Countdown'

K-pop group IVE is set to connect with fans through their new song. According to their agency, Starship Entertainment, IVE (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) will perform the pre-release track 'REBEL HEART' from their third EP 'IVE EMPATHY' for the first time on the cable channel Mnet's 'M Countdown' today (January 16).

The music video for 'REBEL HEART,' released on the same day, has sparked significant interest with its storytelling centered around 'empathy' and the beginning of a new change stemming from self-confidence. The members, portraying rebellious characters, enhance the song's appeal by performing in various locations.

Notably, the 'REBEL HEART' music video has achieved remarkable success, ranking first on YouTube's trending music videos in South Korea for three consecutive days after its release. It also reached second place on the worldwide YouTube music video trending chart and made it to the trending music videos in 20 countries/regions. Additionally, it secured the fourth position on QQ Music's overall music video chart and second on the Korean music video chart, showcasing its global popularity.

Following the release of 'REBEL HEART,' IVE has continued to gain momentum both domestically and internationally. As of January 15, the track topped the iTunes 'Top K-Pop Songs' chart in 16 countries/regions and entered the top 10 in 26 countries/regions. It also reached first place on QQ Music's rising chart and made appearances on both the new song and popularity charts, highlighting its widespread appeal.

As IVE demonstrates a phenomenon-like popularity, they have identified three key points to watch for in their performance of 'REBEL HEART.'

# A March of 'Rebels'... The Beginning of Another Change

IVE portrays a collective march of 'rebels' with diverse narratives while maintaining their individuality and showcasing their growth and maturity. They are expected to present unique storytelling and musicality on stage, adding a fresh charm to their team color based on 'self-assured confidence.'

# 'Rebels in Our Heart'... The Strongly Addictive 'REBEL HEART'

'REBEL HEART' features a rich sound created by sweet strings combined with up-tempo drums, boasting an addictive charm that captivates listeners. The repeated hook 'Rebels in our heart' draws listeners in with its strong catchiness.

# Well-Made Choreography Reflecting 'Era' and 'Generation'

In this new release, IVE collaborated with choreographer Shimizu to enhance the song's completeness. They aim to resonate with both 'era' and 'generation' through their music and performance while maintaining the unwavering individuality of 'REBEL HEART.' By embodying each member's character and coming together as one, IVE plans to continue generating buzz with their well-crafted choreography and vibrant energy during their full performance of 'REBEL HEART.'

As IVE prepares to take the music market by storm in 2025, all eyes are on how they will deliver messages of comfort and empathy through 'REBEL HEART' and what synergy will arise from their styling on music broadcasts.