IVE Sets New Records Ahead of January Comeback

The popular K-pop group IVE is making headlines as they prepare for their comeback in January 2024, having recently achieved a remarkable milestone. On December 3, 2024, their agency, Starship Entertainment, announced that the music video for their hit title track 'After LIKE (애프터 라이크)', released on August 22, 2022, has surpassed 300 million views on YouTube as of December 2.

'After LIKE' has become a mega hit, blending various genres such as EDM, pop, and house, and quickly topped charts on major music platforms like Melon, Genie, Bugs, Flo, Vibe, Korean Spotify, and YouTube Music, achieving a 'Perfect All-Kill (PAK)'. The song also dominated music shows, earning a total of 14 trophies. Additionally, it made a significant impact on the Billboard charts, ranking for 17 weeks on the Billboard Global 200 and 25 weeks on the Billboard Global Excl. U.S. chart, showcasing its global popularity.

The music video, known for its stunning visuals and unique concept, features the creative direction of renowned director Noh Sang-yoon and the exceptional production team, Pashicom, who brought a cinematic scale to the pyrotechnics. IVE captivated fans worldwide with their vibrant styling and distinct colors, presenting an array of eye-catching visuals.

Even two years post-release, 'After LIKE' continues to resonate with audiences, thanks in part to its catchy melody and bold lyrics that convey a message of confidence to Generation Z. Lines like 'Do you know what my strength is? It's being honest' have sparked numerous parodies and challenges across various social media platforms.

The song's lyrics garnered attention from major music outlets, including Billboard, which highlighted how IVE's incorporation of 'LOVE' into their identity and their empowering messages have solidified their unique group identity and helped build a strong fanbase.

This year, IVE successfully completed a world tour across 28 cities in 19 countries and is gearing up for their highly anticipated comeback in January 2024.