IVE Dominates Charts with New Album 'IVE EMPATHY'
The K-pop group IVE has achieved remarkable success with their latest release, 'IVE EMPATHY', topping various music charts. Following the conclusion of their promotional activities on SBS's Inkigayo on February 16, the group's popularity remains strong among fans.
On March 1, during MBC's Show! Music Core, IVE added another trophy to their collection with their title track 'ATTITUDE', while their pre-released song 'REBEL HEART' secured 11 wins, and 'ATTITUDE' garnered 4 wins, bringing their total to 15 music show victories for the album.
According to the monthly chart released by Hanteo Chart on March 1, IVE ranked first on the World Chart (Global) by achieving high scores in album sales, digital downloads, and certifications. They dominated the February monthly physical album chart, certification chart, and music chart with 'IVE EMPATHY', and 'REBEL HEART' also claimed the top spot on the digital chart, marking a clean sweep across all categories.
With 'REBEL HEART', IVE achieved a Perfect All-Kill (PAK) on domestic music charts, solidifying their status as 'Queen of Digital Music'. The song topped the monthly charts on Melon and Genie Music for February, and it has maintained a presence on Billboard's Global 200 and Global (excluding the U.S.) charts for six consecutive weeks, showcasing their global appeal.
Their other title track, 'ATTITUDE', has also performed well, ranking high on TikTok's Viral 50 and Top 50 charts, thanks in part to the viral 'Wonyoung Turn' and 'Raging Guinea Pig' challenges that have gained traction on social media, drawing attention from numerous K-pop artists.
IVE's brand reputation has also soared, as they ranked first in the February 2025 Brand Reputation Index released by the Korean Corporate Reputation Research Institute, outperforming a wide range of celebrities from various fields, including entertainers, singers, and actors.
Member Jang Wonyoung topped the individual brand reputation rankings for idols and girl groups in February, with all members of IVE placing within the top 15, highlighting their collective and individual popularity.
The group's past hits continue to enjoy long-lasting popularity, with their debut album's title track 'I AM' and the title track from their second mini-album 'HEYA' making it onto the February monthly charts for Melon and Genie Music. The music video for 'I AM' recently surpassed 300 million views on YouTube, adding to their impressive achievements.
As IVE cements its status as an icon of longevity in the industry, their new tracks 'REBEL HEART' and 'ATTITUDE' continue to dominate both domestic and international charts. Following the successful promotion of 'IVE EMPATHY', IVE is set to hold their third fan concert, 'IVE SCOUT', at the KSPO Dome in Olympic Park, Seoul, on April 5 and 6.
